Why

Designing, developing, deploying, maintaining and operating great software that powers products users love is hard. But it does not need to be impossible. If you are a software engineer, engineering manager, product manager or tech worker who wants to build something great, then this is the right place for you.

What

• Actionable How-to’s. To-the-point information on how to address real problems in software engineering, engineering management, product management, and related topics. Oh, and they actually work. I checked.

• Trending Topics & News;. A map for trending topics and important discussions happening right now in tech, ranging from the highly technical to business and society. You can expect a thoughtful analysis if you want to go deep and a TL;DR; if you’re on go-go-go mode.

• Brain Food. An in-depth, from the trenches review of how great tech teams have addressed complex problems, created impactful products or just did something incredibly cool.

• Mentoring & Career Advice. Tech is hard, but it is also a field many of us love. I want to help you become a great software engineer, switch to management, get the job of your dreams, lead teams of happy folks and look great doing so.

About Me

Hi, my name is Marcelo Wiermann, I’m an engineer who got lost in the management department for the last 15+ years. I’ve served tech companies across three continents, ranging from my own garage startup to Big Tech. I’m deeply passionate about tech and the people who make it happen.

I’ve found myself giving the same advice over and over to the folks I help and mentor, so I started this to help reach even more people. I hope you enjoy it! 😎